Bet 365 review

Bet365 is the biggest bookie in the UK with the widest variety of sports to bet on and largest selection of markets available. The Stoke-based outfit offer a generous welcome bonus and good in-play options with live streaming available for many of the events the firm accepts betting on, including Premier League football which is a key focus for this ambitious bookmaker.

Bonus offer

Bet 365 is a truly enticing option for new bettors in the UK thanks in no small part to their generous welcome bonus. Make no mistake here, this is the best in the industry as the firm will match your first deposit up to the value of £200.

All you have to do to claim the bonus is sign up to the Bet365 site as normal and the bookmaker will send you a unique code which you will need to enter when you make your first deposit.

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Bet365 bonus code details here

The firm will then credit you with the additional funds, usually within 24 hours of you making your deposit.

No other company gets close to matching this, and the offer itself makes it worthwhile considering signing up for a Bet365 account.

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Bet365 site review

Site design

The Bet365 website has been thoroughly thought out to give users a simple way to bet, and with accompanying apps for iOS and Android it is also easy to bet on the go.

The desktop site aims to place Bet365’s many markets behind as few clicks as possible, yet manages to avoid making the homepage seem too congested or busy.

This is largely due to the quick links at the top and the side of the page which allow you to navigate to a specific sport or area of the site without any difficulty at all – the top buttons relate to popular sports but the sidebar on he left gives access to everything from esports and greyhounds to American football and NBA.

At the very top of the screen you will see a dedicated link to in-play betting, and following this through will show you all the sports that are currently taking place alongside a nice graphic showcasing all the stats relating to the event.

Handily these are split into different sports so you can quickly swipe through the quick links to find your area of interest with all the main sports including football, tennis and rugby featuring prominently.

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This is important as Bet365 has a busy in play betting suite – in fact more than 90% of the events that Bet365 covers have in-play markets attached to them.

Within each sport itself the markets are laid out nicely so that it is easy to see the full range of bets available to you. Odds are clearly labelled, as are matches and events that are available to live stream.

There are a wide range of these with popular sports including football, darts, tennis and basketball all available to stream directly through the Bet365 website.

And one of the great features the site has is the ability to toggle favourites, for even quicker navigation when time is of the essence and you need to place your bets quickly.

Main sports covered

bet365 sports coveredBet365 covers everything – that’s right, if there’s a sporting event on you’re likely to find it nestled on the Stoke-firm’s site.

Of course, inevitably the firm leans on football as a major source of business and as such it inevitably has a high profile on the website.

You can typically find more than 200 markets for Premier League matches while there is also a key focus on major events like the UEFA Champions League, European Championships and the World Cup.

Yet all the major leagues around the world are offered here, as well as lower down the domestic football pyramid and even smaller events abroad.

Of course, the firm’s interest does not start and end at football and as such there are also a wide range of other events covered within.

Horse racing is big here, again with a largely unrivalled range of markets, as are other major British interests such as boxing, golf and darts.

You’ll also see a good American presence with major events from the other side of the Atlantic like the NFL and the NBA making it onto Bet365’s comprehensive portal.

Bet365 like to see themselves as your one stop shop for sports betting, and that certainly reflects itself in the sheer number of sports and markets available to bet on within its interface, as well as the depth of its incredible live betting service which plays host to the vast majority of sports offered on its website.

Offers available for existing customers

Bet365 might offer the best sign up deal for new customers, but that doesn’t mean they’re ignoring its regular users who already have an account with the firm.

There are all sorts of deals for existing customers that will have you going back to the site time and time again.

For starters, users who have yet to take advantage of the site’s mobile option can get a matched deposit of up to £50 the first time they deposit from within the mobile app. As with the sign up deal you’ll need to enter an offer code to access your additional funds.

bet365 on the move bonus

There’s a couple of football promotions currently running on the site – the Euro Soccer Bonus, which lets you increase your winnings by up to 100% on European domestic league accumulators, and the Bore Draw Offer, which will refund certain bets if the match finishes 0-0.

Bet365 Euro bonus – Full details

Bet365 has a price promise when it comes to horse racing to assure you that you’re getting the very best price on the market, as well as a feature race offer which gives you a risk free bet up to £50 if you back a winner at odds of 4/1 or more.

The firm’s tennis accumulator offer allows you to earn up to 50% extra on certain tennis accumulator bets while the Parlay Bonus allows you to do exactly the same on American and Canadian sports accumulators. The same is also available for European basketball matches.

And finally the 2/1 Sky Dogs offer gives you a risk free bet up to £100 if you back a dog at odds of 2/1 or better.

In play betting guide

Watch a quick guide to what is available with Bet365 In Play

Join the biggest Online bookmaker and take advantage of the Bet365 £200 sign up welcome bonus. Enjoy the most complete In Play betting facility available and find your favourite sports with one of the biggest sports betting markets to bet on

Click here for a £200 bonus with Bet365

Once you’ve signed up to Bet365 and you have a look around the site, its clear to see that the Bet365 In Play betting tab is very prominent. The reason being, In Play betting is very popular and make watching and listening to sport even more exciting if you can bet as the action is played out in front of you.

bet365 in play betting

Once you’ve accessed the In Play section you’ll open up the overview. The overview shows the current matches to pick from along with the current odds.

A neat feature of this In Play platform is the option to view the highlights and key action of a selected game. A small football pitch is shown with a various updates including goal mouth action and shots on goal and the same style of pitch is shown for other sports, such as Tennis and basketball, all of which makes the experience more exciting.

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Another superb feature is the Multi View option. Giving you complete control, you are able to create your own In Play page and add up to 12 events to bet on in play.

You can easily stay ahead of the fixtures and choose where you want to bet in play by keeping an eye on the schedule. This lists all the up coming sporting events, allowing you to see what is being offered before the start. By clicking on Event feature this opens up everything available for you to bet on within a specific feature.

bet365 in play betting guide explained

The number of markets is outstanding and these can be accessed by clicking on the specific fixture or event. All the main match or game facts are clearly visible; giving you, the bettor, all the vital information on how the event is panning out.

Bet365 In play Betting Offer;

Every now and again Bet365 offer customers the a risk free in play bet. Keep a look out for this fantastic promotion which is often offered during huge big game football clashes.

What we like about the Bet365 in Play betting facility is the information easily visible and too hand. Its all about placing your bets according to how the event is panning out and Bet365 make it easy and enjoyable. Sound effects for goals are a nice touch and the whole in play experience is fun and entertaining.

Horse racing


Bet365 also stream the vast majority of races that they cover, which means that you can get involved with the site’s excellent in-play betting options – although it is worth remembering that streams do have a slight delay, around 30 seconds, when streamed live. They cover all races from the UK and Ireland and their coverage comes from At The races – you can check the schedule here.


This offering is also a forefront of their first-class mobile offering, which brings the bulk of the site’s offerings to your fingertip on a smartphone or tablet. While some find the app to be a little cluttered, the firm really wins on their attention to detail, and they include as many of their wide-ranging markets on the platform as is physically possible.

Not that their main site suffers as a result. The Bet 365 website is clean and easy to use, with specials clearly labelled and distracting design features knocked on the head in favour of a clear grey background with green headers.


Channel 4 offer – Back a winner at 4/1 or above on a Channel 4 race and you’ll get your stake back as a bonus for the next race. You’ll need to make sure you’re quick though as you’ll usually have 20-30 minutes to get the bonus bet placed!

Bet365 horse race betting offer

This is in addition to the regular promotions the site offers which spreads right across the sporting spectrum if you fancy a flutter on something a little bit different, including anything from football and rugby to American football and golf. These will generally come into your email inbox, with the firm reserving its use of social media mainly for dealing with customer enquiries – which in turn makes Twitter – @Bet365 – a great bet if you want to get in touch with the team.


Bet365 moved fast to get into the e sports betting sector after growing popularity and they have fast become the bookie of choice for having a punt on video game competitions.

Using Bet365 for E sports betting

Why do we rate the Bet365 E sports product so highly? Once you’ve signed up to your new Bet365 account you can get a 100% match to your first deposit up to £200. This is a great way to start of your bankroll.

bet365 e sports betting guide

You can find the Bet365 e sports section very easily in the top menu. Like most sports you’ll land on the e-sports home page where you’ll find the upcoming competitions, live events and all the odds.

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The variety of competitions is somewhat less than others that we found however that’s not to say that Bet365 don’t give the competitions the usual range of offerings; in terms of ways to bet.

Bet365 E sports – Competitions

The current competitions offered by bet365 are;



League of Legends


Street Fighter V

Heroes of the storm

Starcraft 2

Once you’ve chosen the game and competition you want to bet on you then need to choose what market or type of bet. These are listed under the competition and vary according to what type of game is being played. You are able to bet on outright winners, who will reach a final, winners of rounds, handicaps and first team to reach specific targets.

bet365 e sports guide

Choosing Bet365 would be a wise choice, especially for e sports and video gaming bets. With an all round sports betting package that is second to none and a huge welcome bonus, coupled with a huge sports betting market this is one of our favourite bookmakers.

Bet365 casino

As with the rest of the site, Bet365’s casino section aims to set the standard when it comes to online gambling.

Here you will find a wide selection of games, around 150 in total, which are accessible either through your web browser or by downloading the firm’s casino software.

The games they have here are high quality, featuring everything you would expect from a major bookie including a range of blockbuster titles,right through to traditional favourites like blackjack and roulette.

The website currently features titles including X Men and Captain America on a bustling homepage listing the most popular games.

Of course, since this is Bet365 there is the the usual, above standard welcome bonus which stands at £100 and really allows you to get stuck into the firm’s wide selection of games.

New customers to the casino at bet365 can get a £100 (100% matched first deposit) bonus when you sign up for the casino site below.

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Live casino

Feel the thrill of the Bet365 Live Casino.

Bet365 live casino

New live casino players can get off to a flying start with the Bet365 new player bonus. As a new player you can get a reward of up to £100.

The new player bonus is a 100% match on your first deposit up to the value of £100.

Casino players will love this platform. Real live dealers on Hi Lo, Roulette, Blackjack, Casino Hold’em and Baccarat enhance the excitement.

Earn big money jackpots and join the Live Casino VIP scheme for even more rewards!
Bet365 on social media

bet365 on twitterBet365 currently has an active Twitter account with more than 300,000 followers. This account is used to showcase some of the latest odds, answer customer queries and provoke sports related discussion with a core focus on football.

Questions seem to be answered quickly on social media although they do not currently seem to have much in the way of a Facebook page.

Company information

Bet365 is the largest bookmaker in the United Kingdom. Based out of the Midlands in Stoke, the firm is licensed in the UK and has more than 700 employees – it is, in fact, the biggest employer in Stoke.

The site is a popular betting destination around the world and currently has more than 1.5 million active customers across 140 countries and delivers great customer service via social media and a dedicated telephone line.

Bet 365 is currently licensed in the UK under the Betting Gaming and Lotteries Act of 1963.